Paul Boag, in yet another amazing blog post, talks about the need to convince customers that websites require ongoing investment and even provides us with five very smart arguments to help us with this. The fact that websites need constant care and development, is something that is pretty obvious for all web professionals but unfortunately, most clients fail to understand this.
I have been working in the digital industry for some time now, mostly as a web developer, and I have been a part of numerous digital projects. From my, limited to be honest, experience the process of creating digital products is not subject to traditional project management techniques. The management of digital projects requires a different approach.